It all began with a blog post entitled, “Getting Girls to Code, Develop and Engineer” that I wrote for the company blog. My friend, Andra with Convertible Communications Consulting, read the post with interest. We’re both women in technology and mothers of daughters. Within months, kismet and destiny had us sitting in my living room plotting out a technology workshop for children and young adults.
The more we worked on it, the more we decided that teens (age 12 +) would benefit from learning how to use technology effectively. Most children, tweens and teens know how to use phones, tablets and computers. They’re aware of how to connect with their peers over social media. They know how to find what they’re looking for on the internet. Some even have amazing ideas that they want to share. They simply haven’t added up what they know.
This is why Andra and I are hosting a 2- day Teen Business Digital Marketing Workshop.
The format of the class will be as follows:
We’ll start the workshop assigning the kids a business idea – unless they have their own. We might partner them with others as well, we’ll have to see how many attendees we’ll have. We’ll teach them about setting goals, naming and branding their business. Then we’ll talk about reputation management (personally and business-wise). We’ll introduce them to search engines, privacy concerns and social media. Then we’ll get into the content management systems and blogging and get them set up to build out their website.
The next day, we’ll get more into the content strategy – what things they want to add to their website, what to blog about, their business mission statement, etc. Over lunch, we’ll talk about apps they can use to create content for their website. Then the last part of the day, we’ll go more in depth on social media marketing, personal branding, texting, what to share vs. not to share, etc.
The goal is to have them leave with a website they can manage and have an idea of how to market their business online.
Andra and I both have experience in the digital marketing, content strategy, website development arena. We’re also looking forward to what we’ll be learning from the students of this workshop!
If you know of someone who might be interested, please direct them to our registration page. The workshop costs $100 and includes lunch and snacks as well as website domain registration and hosting for 1 year.